Time Waits for No One—But You Don’t Have to Wait Either

Time. It gets away from you; when it does, it doesn’t ask for permission. The truth? Time is our most valuable resource, and none of us knows how much of it we have left. That’s why every day should be approached like it’s your New YOU Day!—an instant opportunity to reset, refocus, and reclaim control.

Seven years ago, I entered a local health challenge. I was locked in. Focused. Disciplined. And because of that, I won the male division. But then I got comfortable. I eased off the gas, made a few “it won’t hurt” decisions, and eventually, the weight I worked so hard to lose returned. Not all at once—but slowly, over time.

I returned to that same challenge on January 21st of this year (2025). This time? I dropped nearly 20 pounds—but I didn’t win. And I know exactly why. I didn’t treat time with the urgency it demands. There were 115 days in the challenge, and instead of thinking, “Only 115 days to make this count!” I thought, “Plenty of time. We’re good.” That mindset made the difference.

When I won, I was all-in, laser-focused, sacrificing where needed, and committed to the end goal. When I lost, I was casual. And let me tell you: winning feels WAY better than excuses.

Here’s the deal: if you want to Market YOU First!, you have to prioritize yourself like your future depends on it—because it does. That doesn’t mean perfection or pressure 24/7, but it does mean getting clear on what moves the needle and eliminating what doesn’t.

So, are you living with a “Get After It” mentality or coasting with a “Whatever happens, happens” mindset?

You don’t need to wait for Monday, a new month, or a new year. Your next chance to win starts right now. Declare this moment your New YOU Day! Own your time. Own your choices. Own your transformation.

And while you’re at it—go out and have a DYNAMITE 🧨 day!