Well - it’s Halloween, Hump Day, the 81st Anniversary of Harry Houdini’s Death (For those of you that don’t know - I’m a Magician), and Day 51 of my 90 Day Challenge. That’s almost too much for ONE day!

Every year since Houdini’s death - people have been having a seance on the evening of Halloween to contact him - and to date none have been successful.

Houdini was one of the first Viral Marketers! And his branding was incredible! Had Harry been around today for YouTube and/or Network Television - he’d leave David Blaine and Criss Angel in the dust! He could pack theaters for entire engagements all from word of mouth in a previous city!

The good news is - you don’t have to hang upside down and escape from a straight jacket or lock yourself in a tank of water  to make a name for yourself!  But you DO need to brand yourself and stand out from the crowd!

What will you do to market yourself that’ll have marketers participating in seances to contact your spirit after you’re gone?

Happy Halloween!