Let me tell you a story - I posted on NextInternetMillionaire.com recently.

3 Traveling Salesmen are tired of driving and need a sleeping room for few hours. They stop at a hotel to get a room - and the Manager tells them the room will be $30. Each of the men pull out a $10 Bill and pay him. After going up to the room - the Manager realizes he overcharged them - because the room should have only been $25. So he hands the Bellboy five
$1 Bills and tells him to go refund the money. On the elevator ride up to the room - the Bellboy wonders how he’ll refund $5 to 3 men and decides it’ll be easier to keep a $2 tip for himself and tell each man they were owed $1. Now each man initially paid how much? $10 - right? And each man was given back how much? $1 - right? Now that means each paid how much for the room? $9 - right? And 3 times $9 equals what? $27 - right? And how much did the Bellboy keep as a tip? $2 - right? So what happened to the other $1?

It’s funny how the telling of a story can affect the outcome?

The way this story is told - it “sounds” correct.  The truth is - there isn’t a dollar missing.

There are people out there telling stories where just the opposite occurs.  Dollars appearing that aren’t there!

In this industry - many leaders will tell you to “Fake it - ’till you make it.”.

If you’re sad - it’s OK to act happy.  If you’re tired - it’s OK to act alert.  But if you’re not successful in what you’re marketing - don’t lead people to believe you are.

Raise the bar and make this industry one that people trust!