Fake It ‘Till You Make It…

Let me tell you a story – I posted on NextInternetMillionaire.com recently.

3 Traveling Salesmen are tired of driving and need a sleeping room for few hours. They stop at a hotel to get a room – and the Manager tells them the room will be $30. Each of the men pull out a $10 Bill and pay him. After going up to the room – the Manager realizes he overcharged them – because the room should have only been $25. So he hands the Bellboy five
$1 Bills and tells him to go refund the money. On the elevator ride up to the room – the Bellboy wonders how he’ll refund $5 to 3 men and decides it’ll be easier to keep a $2 tip for himself and tell each man they were owed $1. Now each man initially paid how much? $10 – right? And each man was given back how much? $1 – right? Now that means each paid how much for the room? $9 – right? And 3 times $9 equals what? $27 – right? And how much did the Bellboy keep as a tip? $2 – right? So what happened to the other $1?

It’s funny how the telling of a story can affect the outcome?

The way this story is told – it “sounds” correct.  The truth is – there isn’t a dollar missing.

There are people out there telling stories where just the opposite occurs.  Dollars appearing that aren’t there!

In this industry – many leaders will tell you to “Fake it – ’till you make it.”.

If you’re sad – it’s OK to act happy.  If you’re tired – it’s OK to act alert.  But if you’re not successful in what you’re marketing – don’t lead people to believe you are.

Raise the bar and make this industry one that people trust!

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