Archive for Branding
LocalAdLink KILLS The Phone Book – R.I.P.
Posted by: | CommentsSince you’re reading this – there’s a good chance this stat will ring true with you. And that stat is:
60% of Phone Books are tossed in the trash without being used.
It was VERY true for the Wyatt Household!
My wife is hooked to her Blackberry like a Siamese Twin – and if you know me then you know I’m very much on the grid as well!
Google IS our Phone Book!
I honestly can’t remember the last time I even opened one.
Have You Seen THIS Guy?
Posted by: | CommentsI’ve been asked by several people, “Why The Avatar / Caracature?”
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First of all – I’ll give you Avatar – but Caracature? If you’ve seen me – it’s not THAT much of a stretch!
Any way – I AM a real guy and although People Magazine isn’t hounding me to be on the cover of their Sexiest Man Alive Issue – I don’t mind my looks.
Big bald guys with goatees are a dime a dozen – but that image – in my own humble opinion – is unique, clean, and stands out. So in a nutshell – I use the Avatar / Caracature for Brand Recognition.
